Environmental Branding
Visual Direction
Environmental Branding
Introduction
Years ago, the University of Central Florida (UCF) made FAIRWINDS their official student banking services provider. The Exchange is a building on UCF's campus sponsored and presented by FAIRWINDS.
The Problem
The Exchange was originally designed to look like another UCF student services building with ample space for special events or guest lectures.
Click the video to see the 'before' tour.
The Solution
Working closely with executives from both FAIRWINDS and UCF uncovered a desire to update The Exchange to function as a lounge area where students could study or socialize.
Visual Direction
This project had so many moving parts starting with paint swatch selections and vendor quotes for custom vinyl wraps.
The accuracy of wall and window measurements and the approval of furniture selections meant multiple mockups were created before design files were finalized.
Environmental Branding
Collaboration between multiple vendors, UCF, and the FAIRWINDS team were essential to ensure everything from outdoor signage, interior applications, and furniture delivery/assembly was organized and accounted for.
