Brand Strategy & Identity Design
The Problem
Native to her Nigerian roots, Rebecca discovered Olóri has duel translation within the Yorùbá tribe and could be misinterpreted depending on the context and usage. The original brand identity for Olori Marketing embodied royalty and exclusivity which was the exact opposite of leadership and community — what she was trying to convey.
The Solution
Rebecca and I sat together for two meetings totaling 8 hours to find out what's holding her back from success.
Three months after our two-day meeting, Rebecca attracted her first paying client which reflected the ideal client that we defined together.
What is Olori Marketing?
Olori Marketing is a strategy company that promotes belonging through authentic connection. We are known as versatile, collaborative, honest, reassuring, selfless, and friendly.
What makes Olori Marketing stand out?
Rebecca and her team at Olori Marketing understand the startup struggle at a time where tech has become repetitive. Their personalized approach is focused on helping overwhelmed executives feel confident in their marketing decisions.
From successfully launching disruptive fintech startups to inspiring the next generation of young Black women in tech, empathy remains at the heart of Olori Marketing.
Who is Rebecca's 'ideal customer'?
For the sake of humanizing a group of people in the U.K., we agreed on calling Rebecca's ideal client Tom, "the techie reformist".
What motivates him?
Tom wants a slick marketing campaign that builds excitement and retains attention. When Tom looks for outside help, he finds it difficult to connect with people who understand the tech landscape enough to have an in-depth conversation about it. As a result, he's been burned by agencies and consultants in the past who promised results and fell short of delivery.
Olori Marketing helps build industry pack leaders through a long-term marketing strategy. The value is night and day compared to a one-off marketing tactic which often serves as a short-term solution to a much bigger problem.
Messaging Examples
“Laying the foundation for a great launch.”
“Tech is our native language.”
“Time is the most valuable thing you can spend.”
“Strategy is your brand’s blueprint.”
“Brands that say less, attract more.”
Visual Direction
Bold, modern, approachable
Identity Design
Roadmap
